Lose your knack for losing things.

AirTag is a supereasy way to keep track of your stuff. Attach one to your keys, slip another in your backpack. And just like that, they're on your radar in the Find My app, where you can also track down your Apple devices and keep up with friends and family.

Let the search party begin.

iOS 17 lets you share AirTag with up to five people. So items that everyone uses - like an umbrella, a bike, or the family car keys - can be tracked by friends and family.

Ping it. Find it.

Misplacing something like your wallet doesn't have to be a big deal when it has AirTag attached. You can play a sound on the built-in speaker by going to the new Items tab in the Find My app. Or just say "Hey Siri, find my wallet." If it's hiding nearby - like under the couch or in the next room - just follow the sound and your search is over.

Cold. Warm. Warmer. Hot.

If your AirTag is nearby, your iPhone can lead you straight to it with Precision Finding.- which shows you the exact distance and direction to head in - thanks to built-in Ultra Wideband technology.

Get by with a little help from hundreds of millions of friends.

When youʼve left something far behind, like at the beach or the gym, the Find My network - hundreds of millions of iPhone, iPad, and Mac devices around the world - helps track down your AirTag. And itʼs designed to protect your privacy every step of the way.

How does it work?

Your AirTag sends out a secure Bluetooth signal that can be detected by nearby devices in the Find My network. These devices send the location of your AirTag to iCloud - then you can go to the Find My app and see it on a map. The whole process is anonymous and encrypted to protect your privacy. And itʼs efficient, so thereʼs no need to worry about battery life or data usage.

Lost Mode makes finding things even easier.

Just like your other Apple devices, AirTag can be put into Lost Mode. Then, when it's detected by a device in the network, you'll automatically get a notification. You can also set it so someone can get your contact info by tapping your AirTag with their NFC-capable smartphone - that's the same technology that lets people pay for things with their phones.

Privacy is built in.

Only you can see where your AirTag is. Your location data and history are never stored on the AirTag itself. Devices that relay the location of your AirTag also stay anonymous, and that location data is encrypted every step of the way. So not even Apple knows the location of your AirTag or the identity of the device that helps find it.

AirTag is designed to discourage unwanted tracking. If someone else's AirTag finds its way into your stuff, the network will notice it's traveling with you and send your iPhone an alert. If you still havenʼt found it after awhile, the AirTag will start playing a sound letting you know it's there.

Of course, if you happen to be with a friend who has an AirTag, or on a train with a whole bunch of people with AirTag, don't worry. These alerts only get triggered when an AirTag is separated from its owner.

Beautifully simple.

A one-tap setup instantly connects your AirTag with your iPhone or iPad. Enter a name for your AirTag, attach it to the item you want to track, and youʼre good to go. Want AirTag notifications on your Apple Watch, too? No problem.

Long live the battery.

AirTag is designed to keep going more than a year on a standard battery you can easily replace. And your iPhone lets you know when itʼs time to pop in

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